The Festival strawberry is a highly productive variety known for its excellent marketability and outstanding post-harvest qualities. It produces a high percentage of medium-sized, uniformly shaped, and firm fruits with a vibrant, glossy red color. This variety is prized for its early fruit onset, making it a reliable choice for growers seeking an early harvest. Festival strawberries have a good balance of sweetness and acidity, offering great flavor, while their exceptional shelf life and transportability ensure they remain fresh and appealing for extended periods.